IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMBENTUK CITRA PERUSAHAAN PADA PT. SENTOSA KALI¬MANTAN JAYA (SKJ)

Authors

  • Agus Mamuji Universitas widyagama Mahakam
  • Martinus Robert Hutauruk Universitas Widya Gama Mahakam Samarinda
  • Agus Riyanto Universitas Widya Gama Mahakam Samarinda
  • Devy Putri Milanda Universitas Widya Gama Mahakam Samarinda

Keywords:

Corporate Social Responsibility, Corporate Image, Proper

Abstract

The purpose of this study is to determine the implementation of CSR carried out by PT. Sentosa Kalimantan Jaya (SKJ) in forming a corporate image that has a positive impact on society and the company itself. This research method is descriptive using a qualitative approach to describe and describe the policies taken by the company appropriately related to CSR implementation data from 2021, 2022, and 2023. From the results of this study it is known that the implementation of CSR (Corporate Social Responsibility) in forming a corporate image at PT. Sentosa Kalimantan Jaya has been carried out in accordance with applicable regulations, in 2021 it received a red value from PROPER because 2021 was the year of recovery from COVID-19 from the business sector, so that the implementation of CSR could not be fully implemented. In 2022 and 2023, blue results were obtained and the implementation of CSR had been carried out well, as evidenced by the positive assessment given to adjust the needs of the surrounding community affected. Thus, the proposed hypothesis can be accepted

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Published

2025-01-08