PENINGKATAN KEMAMPUAN MANAJEMEN PEMASARAN MELALUI PEMANFAATAN FINTECH BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH DI SAMARINDA

Abstract

This community service activity aims to provide socialization on the use of financial technology (fintech) which is present as a loan provider platform, all processes are carried out online, mass payment technology, fintech can check payments, technology makes payments easier so that micro, small and medium businesses can market its products are widely available at low costs, and the benefits of fintech in supporting transactions, so that possible risks that occur in transactions can be overcome. The method used was lectures and discussions to provide socialization with 30 micro, small and medium enterprise participants by introducing fintech so that it could help expand the market and simplify financial reporting as well as carry out evaluations and reflections on the success of the activities carried out. The result of the activity is increased knowledge and skills about financial technology and the preparation of application-based financial reports. This can be seen from the results of the pretest and posttest which show that there is an increase in the average level of understanding and skills in using fintech. Apart from that, the distribution of questionnaires regarding the effectiveness of activities showed quite positive responses. Based on this, it can be concluded that this PKM activity can run in accordance with the stated objectives